Order of OUKITEL WP21 Soared to Top One on Aliexpress in 24 Hours

Identify Brand's Demography and Sales Target

Aliexpress always is the top choice for OUKITEL launching the new model, which also will be distributing via Amazon eBay, and other global sales channels after the new product debut campaign.

History reports shows(as chart 1.1) that half of sales coming from Russia( or the Russian speaking areas), and the second big one is Brazil, which pretty similar to Aliexpress's demography.

OUKITEL wants to acquire 800 orders in 24 hours, that's a very difficult target as for a rugged smartphone with $300 per unit. We need a great plan to boost the conversion and decide to split the influencer marketing budget according the historical ratio above.

Analyse the WP21's unit selling point

Waterproof, tough and big battery capacity are rugged phones' USPs in most cases. Compared to mainstream rugged smartphones, WP21 highlights with 6nm processor core, 66W fast charging, 120 Hz refreshing rate and most important, the dual screen, you can control music play, shooting photos, start and end a call via this small screen.

Choose the Best Influencers

Given that OUKITEL WP21 sales target is priority, we follow our AI advices.

• Youtube influencers : Tiktok influencers 8：2
• Subscribers will be less important.
• Ages, gender, education, region will be a consideration
• Average engagement rate in past 3 months
• Categories focus on tech, survival, outdoor, consumer electronics

We help brands carefully select the best Internet celebrities from 3 dimensions and 28 indicators. At the content level: key points of historical content shooting scripts, screen and set analysis, theme sequence analysis, past evaluation history, historical update time distribution, etc. User level: fan gender, access device, age group, country and region, economic purchasing power, etc. Data indicator level: average play in the past 180 days, highest play, lowest play, highest comment, highest retweet, play comment ratio, like comment ratio, keyword appearance probability, meme and natural language comment ratio, etc.

The performance-oriented AI system is the core competitiveness. We combine the stage of the brand in the target market, the user portrait and the analysis and comparison of the network celebrity database to be cooperated in the system to match the communication effect of the brand with the best influencer.

We have a local editorial team to maintain close creative communication with the creator video team, and customize the most suitable creative scripts by combining their followers' tstyle appetite with our AI system recommendations, trending topic, brand tonality and campaign target.

In the video, Yuri used these expressions, unboxing at first, introduction official video, testing waterproof feature, game performance, front and rear dual screens elaboration, telling viewers how to control phone via rear screen, and summarize how powerful the chip is and advantage of expandable RAM.

In a word, if a creator keeps talking with same shooting angle to end, which definitely will not bring good outcome. One should make viewers feel good, learn something, not just bored.

The whole launch campaign for WP21 is divided into three phases, preparation, prelaunch, and launch.

Since mid-October, we have discussed the Black Friday campaign plan with OUKITEL. We all agreed that accurately control the rhythm of all parties according to the schedule of each influencer, is the crucial part if the campaign could succeed.

Few influencers started to released slowly 3 weeks before launching. We tracked data and according which decided our strategy in next. Later the videos will be released intensively, and the order volume will be rushed to the TOP1 category of the platform within 24 hours.